Shift From Gym Memberships to Home Gyms
Access to personal fitness and health has become a priority over the convenience and luxury of expensive gym machines with group training classes.
Restrictions and regulations at newly reopened commercial gyms across the globe have left fitness enthusiasts either exercising from the comfort of their home or outdoor areas.
With almost perfect timing, Apple Fitness+ has been introduced into the world of fitness content creators for use with various Apple tech products.
Pricing for this fitness content is also similar or much less than access to many popular gyms in towns and cities, which brings the barrier of entry for personal training and exercise much lower.
As a result of this influential technology and the growing demand for personal gym equipment, we could be witnessing a mass shift from commercial box gyms to the home.
Is Apple Fitness+ a New Gateway for Home & Virtual Fitness?
Apple Fitness+ is an exercise program that features original exercises every week and allows you to customize routines for your personal goals.
Synchronizing data from the iPhone and the Apple Watch, the Fitness+ program will upload data collected from your wrist so that the information will be interactive with a training session displayed on the screen.
The Apple Watch is required to use the Fitness+ program, however the program can be integrated with almost any home gym equipment available for purchase.
For $9.99 a month or $79.99 per year, Fitness+ does offer an interesting alternative to the standard gym membership, without the necessity of leaving your home to exercise.
Similarly, there are other home equipment/interactive app companies currently offering services, such as Peloton and Tonal.
With varying cost of monthly subscriptions along with equipment itself, home gym owners have options for selecting a brand that best fits their needs.
From the outlook of Peloton’s partnership with Apple, many of these companies will likely be working together to expand the current growth of the home fitness market in the future.
The Wrap Up
The introduction of Apple Fitness+ greatly lowers the barrier of entry for home exercise in terms of cost and access. What may have confined many people not familiar with exercise now transitions aspects of the gym to various equipment and gives the user much more options than before. With the infusion of technology into gym equipment, it will be exciting to see even more partnerships between tech firms and product designers.
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